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DIGITAL EXPERIENCES · 2025

Making complex operations easier to understand.

ClientVela Systems

A clearer digital experience for the software connecting field teams, schedules and service operations.

SectorField service software
ServicesStrategy · Digital Experiences · Growth

The problem

Vela’s own team could explain the product,

but new users hit the scheduling view and stalled before their first job was booked.

Every workflow was there, but nothing signalled what to do first.

The goal

Make the first hour in Vela self-explanatory,

so a new scheduler books a job without a training call.

The interface needed to guide attention without hiding the depth power users relied on.

The scope

  1. 01Usability audit
  2. 02Information architecture
  3. 03Interface design system
  4. 04Onboarding flow
A man in a denim shirt working on a tablet at a table beside a mug and a glass jug
A man in a denim shirt working on a tablet at a table beside a mug and a glass jug
Close-up of a dark software interface with rows of colored data bars
Close-up of a dark software interface with rows of colored data bars

Results

+56%

Demo request conversion

after the new product tour

-38%

Time to first booked job

8.2 to 5.1 minutes

+44pp

Feature adoption, new users

31% to 75% by week two

Illustrative results from a fictional project.

An open studio with a monitor on a wooden desk in the foreground and a colleague working by tall windows
An open studio with a monitor on a wooden desk in the foreground and a colleague working by tall windows

“Once people could see how the scheduling flow actually worked, demo requests jumped by more than half.”

Sanne Bakker — Head of Marketing, Vela Systems

Ready to give your next launch this kind of clarity?

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