Signalform
A white seaside hotel with balconies and green-framed doors above waves breaking on the rocks
Back to Selected Work

GROWTH · 2025

A quieter stay. A clearer path to booking.

ClientOrla House

Campaign strategy and a focused booking journey for an independent coastal hotel.

SectorBoutique hospitality
ServicesStrategy · Growth

The problem

Orla House photographed beautifully,

but the booking flow buried rates behind three clicks and a phone number.

Guests who loved the look left before they found a date to book.

The goal

Shorten the distance between browsing and booking,

without losing the quiet, unpolished feel guests came for.

The site needed a direct booking path that still felt like a small, independent hotel.

The scope

  1. 01Content & booking audit
  2. 02Campaign strategy
  3. 03Site design & build
  4. 04Direct booking integration
A bed with rumpled white linen in morning light from an open window
A bed with rumpled white linen in morning light from an open window
Tall wooden lattice doors in a pale, sunlit guest room
Tall wooden lattice doors in a pale, sunlit guest room

Results

+62%

Direct bookings

online bookings, first season after relaunch

-3

Steps to book a room

from 3 clicks and a call to 1 click

+18%

Average booking value

from more visible longer-stay rates

Illustrative results from a fictional project.

Hands typing on a laptop at a wooden table beside a glass of water, in soft window light
Hands typing on a laptop at a wooden table beside a glass of water, in soft window light

“Guests stopped calling to ask if we had rooms. They just booked one.”

Ingrid Voss — Owner, Orla House

Ready to give your next launch this kind of clarity?

Let’s talk