About Signalform
Fourteen people, one argument — followed all the way through.
Signalform is an independent, founder-led studio in Berlin. We don’t hand a brand’s position to four different vendors and hope it survives the trip — we carry it from strategy to shipped interface, ourselves.
- Est. 2016
- Berlin
- 14 people
- Independent
Who is Signalform
Independent since 2016
Founded in 2016 in Berlin, Signalform is an independent, founder-led studio — no network, no holding company. Fourteen people work full-time, plus specialist photography and development collaborators when a project calls for it.
We stay this size on purpose: a team of fourteen can follow a project from strategy to shipped code without passing it through six different hands. A large network can’t promise that.
Until it holds on a landing page, a package and a sales pitch, a brand position is still only an intention.
We don’t deliver concepts that feel right in a deck. We deliver a sentence a stranger can repeat back after seeing it once — and prove it on at least one real surface before we call it finished.
What we do · How we work
The Signal Path.
Four practices, one team
01
Strategy · Signal
We turn a founder’s argument into one sentence a stranger can repeat back — then test it against three real moments.
- Decision
- The single claim the brand will defend, and who it’s for.
- Deliverable
- A one-page Position Brief — claim, audience, three proofs — signed off before design starts.
02
Brand Systems · Direction
We build identity as one working system — type, color, imagery, voice — and prove it holds on a can, a hang tag or a homepage.
- Decision
- Which visual and verbal rules hold on every surface.
- Deliverable
- A closed brand system applied to three real pieces — not concepts.
03
Digital Experiences · System
We design the site around the visitor’s next decision, not our sitemap — and ship it as production interface.
- Decision
- The one action a visitor should take on each key page.
- Deliverable
- A shipped page or flow, instrumented to measure whether that action happens.
04
Growth · Momentum
We run one measured channel at a time, comparing the same eight-week window before and after.
- Decision
- Which channel or message gets kept, cut or scaled.
- Deliverable
- A results report with an explicit recommendation — keep, cut or scale.
The record
Ten years, in order.
The team
The people who actually do it.
Four of fourteen
Marit Halvorsen
Founder & Strategy Lead
Jonas Weyer
Partner, Brand Systems
Ines Carvalho
Director, Digital Experiences
Lukas Brenner
Director, Growth
Fit
Who this is for
Founder-led brands with a product or service already in market and paying customers — not an idea at the concept stage. A funding round to close, a category to defend, a season that won’t repeat.
Who this isn’t for
Large companies that need a rebrand approved by committee. Brands after an agency of record to run paid media indefinitely. Pre-product startups still deciding what they sell. Anyone after a nice moodboard with nothing to publish, print or measure.
Start here
Your next move starts as one sentence.
Marit reads every first email herself. Send the sentence you’d want a stranger to repeat back — she’ll tell you what’s missing from it.
Marit HalvorsenFounder & Strategy Lead